{"product_id":"loreal-professionnel-dia-light-demi-permanent-hyaluronic-acidic-gloss-colour-ash-series-60ml","title":"Loreal Professionnel - Dia Light Demi Permanent Hyaluronic Acidic Gloss Colour Ash Series 60ml","description":"\u003cp\u003eDeliver impeccably cool, icy results with the \u003cstrong\u003eLoreal Professionnel - Dia Light Demi Permanent Hyaluronic Acidic Gloss Colour Ash Series 60ml\u003c\/strong\u003e, the ultimate professional toning solution. Available directly from our official UK wholesale platform, we guarantee authentic products, making us the safest and most trusted choice for retail and trade buyers alike. This powerful, ammonia-free ash toner works rapidly to neutralise stubborn yellow and brassy undertones following pre-lightening or balayage treatments. Infused with an innovative 1% Hyaluronic Complex, it instantly fights dryness by enrobing each hair fibre in a deeply replenishing, hydrating film. Rely on the \u003cstrong\u003eLoreal Professionnel - Dia Light Demi Permanent Hyaluronic Acidic Gloss Colour Ash Series 60ml\u003c\/strong\u003e to transform compromised, bleached hair into a silky, luminous masterpiece.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned with a unique acidic pH, this demi-permanent colour respects the delicate cortex integrity and actively seals the cuticle to provide up to three times less breakage. It guarantees a brilliantly reflective finish, leaving your clients' hair looking up to 82% glossier and feeling up to two times smoother. Now housed in an upgraded 60ml tube, professional stylists benefit from 20% more product, ensuring optimal efficiency during demanding Hyaluronic Glossing and refreshing services. This gentle formula provides up to six weeks of stunning, high-shine ash colour without causing further chemical damage. It is an absolutely \u003cem\u003ecrucial\u003c\/em\u003e product for creating flawless, modern blondes and cool-toned blends. Secure your official salon stock from our comprehensive e-commerce site today for guaranteed quality and performance.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eExpertly formulated to rapidly neutralise unwanted yellow and brassy undertones for a perfectly cool, ash finish.\u003c\/li\u003e\n    \u003cli\u003eFeatures a nourishing 1% Hyaluronic Complex that instantly replenishes lost moisture and fights extreme hair dryness.\u003c\/li\u003e\n    \u003cli\u003eUtilises an ammonia-free, acidic pH technology that safely seals the cuticle and respects the hair's internal cortex.\u003c\/li\u003e\n    \u003cli\u003eClinically proven to strengthen hair after bleaching, resulting in up to three times less breakage during styling.\u003c\/li\u003e\n    \u003cli\u003eLeaves the hair deeply conditioned, feeling up to two times smoother, and looking up to 82% glossier for six weeks.\u003c\/li\u003e\n    \u003cli\u003eSupplied in a newly upgraded 60ml professional tube, offering 20% more product to maximise your salon's profitability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eSafety Information\u003c\/h3\u003e\n\u003cp\u003eAlways wear protective disposable gloves during preparation and application, ensuring the mixture is created in a non-metallic bowl. Please advise the client to review all safety and allergy guidelines thoroughly before their initial patch test and use.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eIdeal For\u003c\/h3\u003e\n\u003cp\u003eThis highly effective ash gloss is strictly ideal for professional hairdressers seeking to neutralise yellow tones on bleached or highlighted hair whilst deeply hydrating the strands.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix one 60ml tube with 90ml of the recommended Diactivateur (6 vol or 9 vol) in a strict 1:1.5 ratio. Apply to dry or towel-dried hair, allow to develop for 5 to 20 minutes depending on the toning required, then gently emulsify and rinse thoroughly.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua \/ Water \/ Eau, Cetearyl Alcohol, Glycerin, Propanediol, Oleic Acid, Oleyl Alcohol, Coco-Glucoside, Ethanolamine, Glycolic Acid, M-Aminophenol, Parfum \/ Fragrance, P-Aminophenol, Ascorbic Acid, Tetrasodium Glutamate Diacetate, Xanthan Gum, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Toluene-2,5-Diamine, Sodium Metabisulfite, Sodium Hyaluronate, Pseudoalteromonas Ferment Extract, Tetramethyl Acetyloctahydronaphthalenes, Thioglycerin, Salicylic Acid, Sodium Hydroxide\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eVolume: 60 ml \/ 2.02 fl. oz.\u003c\/li\u003e\n    \u003cli\u003eProduct Category: Semi \u0026amp; Demi Permanent Hair Colour\u003c\/li\u003e\n    \u003cli\u003eColour: Ash Series\u003c\/li\u003e\n    \u003cli\u003eDesign Options: Upgraded 60ml professional salon tube\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Loreal Professionnel","offers":[{"title":"7.01 Natural Ash Blonde","offer_id":57662201364825,"sku":"ESN-007516","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"8.11 Light Deep Ash Blonde Milkshake","offer_id":57662201397593,"sku":"ESN-007517","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"10.18 Lightest Ash Mocha Blonde Milkshake","offer_id":57720922374489,"sku":"ESN-007561","price":9.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/1182\/6777\/files\/DiaLightAsh_x1920_dc38ff4b-971b-4560-9dc0-4e514076ff39.jpg?v=1775146097","url":"https:\/\/esonpro.com\/products\/loreal-professionnel-dia-light-demi-permanent-hyaluronic-acidic-gloss-colour-ash-series-60ml","provider":"EsonPro.com","version":"1.0","type":"link"}