Experience sophisticated multi-dimensional colour with this premium collection designed to deliver nuanced, contemporary results. The Brown Series features carefully calibrated complex pigment combinations creating exceptionally balanced results from the rich depth of Ash Mahogany Brown (4.15) to the delicate luminosity of Very Light Beige Blonde (9.13), with complementary iridescent and golden combinations offering unique dimension. Advanced Melanin Gap Filler Technology reinjects colour inside the hair fibre for a natural, dimensional finish with remarkable complexity that appears significantly more refined than typical demi-permanent results. The innovative ammonia-free formula operates on an acidic pH that respects your hair's natural structure, conditioning while closing the cuticles for healthier-looking results with three times more shine than untreated hair. These multi-dimensional shades represent the perfect solution for clients seeking contemporary colour with sophisticated balance and nuanced dimension.
The premium gel-crème texture ensures easy mixing, seamless application and effortless rinsing for salon-quality results at home. L'Oreal Professionnel has formulated this specialised range with up to 92% natural origin ingredients without compromising performance or dimension. Each shade delivers true-to-tone colour with precise calibration—from the complex richness of Ash Mahogany Brown (4.15) to the sophisticated balance of Beige Blonde (7.13) and Light Iridescent Golden Blonde (8.23), with the delicate neutrality of Very Light Beige Blonde (9.13) offering perfect blonde balance. Dark Iridescent Golden Blonde (6.23) and Light Golden Ash Blonde (8.13) provide additional multi-dimensional options with unique combinations of reflects for truly bespoke colour results. These demi-permanent formulas are particularly effective for creating contemporary colour with perfect balance, toning highlighted or lightened hair, or adding complex dimension to natural or coloured hair.
What distinguishes the Dia Color Demi Permanent Gloss system is its perfect balance between colour complexity and gentle hair care benefits. This ammonia-free formula with shea butter improves hair's overall condition while delivering precise multi-dimensional colour results that complement a wide range of skin tones. The balanced pigments provide effective dimension without creating artificially flat results, maintaining sophisticated complexity with natural movement. Each 60ml tube provides sufficient product for a full application when mixed with the recommended Dia Activateur, with the colour gradually fading over approximately six weeks without harsh demarcation lines. Whether creating subtle enhancement or complete colour transformation, each shade has been precisely formulated to deliver professional-quality results with minimal commitment. Combining professional colour performance with hair-enhancing conditioning benefits, this premium demi-permanent system delivers salon-worthy multi-dimensional results with perfect balance and maximum light-reflecting brilliance.
Key Features:
- Delivers up to 6 weeks of sophisticated multi-dimensional colour with precisely calibrated complex pigment combinations (Beige Blonde 7.13 offers the perfect neutral-warm balance for contemporary blonde results).
- Ammonia-free formula with acidic technology balances the hair and closes cuticles for healthier-looking results with 3x more shine.
- Contains advanced Melanin Gap Filler Technology for natural, dimensional finish (Light Iridescent Golden Blonde 8.23 combines pearl and gold reflects for unique luminosity).
- Provides up to 70% grey coverage with multi-dimensional results that appear professionally crafted rather than artificially flat.
- Features up to 92% natural origin ingredients without compromising on colour dimension or sophistication.
- All shades are completely intermixable for unlimited personalised colour combinations (Ash Mahogany Brown 4.15 and Very Light Beige Blonde 9.13 represent opposite ends of the depth spectrum with equally sophisticated dimension).
Safety Information:
Contains ingredients that may cause allergic reactions; always perform a patch test 48 hours before application and avoid contact with eyes. Please review all product information before use.
Ideal for:
Perfect for those seeking sophisticated multi-dimensional colour, toning highlighted or lightened hair, creating contemporary balanced results, or achieving complex dimension with up to 70% grey coverage. Ideal for clients wanting nuanced colour with perfect balance between different tone families, gentle processing and conditioning benefits.
How to use:
Mix in a 1:1.5 ratio - combine one 60ml tube with 75ml of Dia Activateur 6 vol. (1.8%) or 9 vol. (2.7%). Apply to dry hair wearing gloves and develop for up to 20 minutes before rinsing thoroughly; adjust processing time depending on desired dimension and tone intensity.
Ingredients:
Aqua / Water / Eau, Cetearyl Alcohol, Ethanolamine, Glycerin, Propanediol, Butyrospermum Parkii Butter / Shea Butter, Oleic Acid, Oleyl Alcohol, Toluene-2,5-Diamine, Coco-Glucoside, M-Aminophenol, Hydroxybenzomorpholine, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Sodium Metabisulfite, 2,4-Diaminophenoxyethanol Hcl, Parfum / Fragrance, Hydroxyethyl-3,4-Methylenedioxyaniline Hcl, Ascorbic Acid, Tetrasodium Glutamate Diacetate, Xanthan Gum, Thioglycerin, Sodium Hyaluronate, Citric Acid
Product Details:
- Product Category: Semi & Demi Permanent Hair Colour
- Volume: 60ml (2.03 fl oz)
- Available Shades: 4.15 Ash Mahogany Brown, 6.23 Dark Iridescent Golden Blonde, 7.13 Beige Blonde, 8.13 Light Golden Ash Blonde, 8.23 Light Iridescent Golden Blonde, 9.13 Very Light Beige Blonde
- Processing Time: Up to 20 minutes
- Longevity: Up to 6 weeks depending on hair type
- Grey Coverage: Up to 70%
- Format: Gel-crème texture in tube
- Mixing Ratio: 1:1.5 (60ml colour to 75ml developer)
- Developer Required: Dia Activateur 6 vol. (1.8%) or 9 vol. (2.7%) - sold separately
- pH Level: Acidic formula
- Natural Origin Ingredients: Up to 92% (minimum 84%)
- Key Technology: Melanin Gap Filler Technology with multi-dimensional pigments
- Benefits: Complex balanced colour, enhanced shine, improved condition
- Ammonia Free: Yes
Please note that whilst we take every care to ensure that the product information displayed on our website is accurate, cosmetic and hair product formulations are subject to regular or occasional change.
This may affect allergen information therefore you should always check product labels and not rely solely on the information presented here.
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