Loreal Professionnel - Dia Color Demi Permanent Gloss Hair Colour Matte Series 60ml
Achieve sophisticated contemporary colour with this premium matte-toned demi-permanent colour designed to deliver refined, ultra-modern results. The Matte Series features carefully calibrated ash and matte pigments creating distinctive results that neutralise unwanted warmth while delivering a contemporary finish that's increasingly sought-after in modern colour trends. Light Mat Ash Brown (5.71) combines ash and iridescent undertones for exceptional neutralising power with sophisticated dimension that appears significantly more refined than typical toning products. Advanced Melanin Gap Filler Technology reinjects colour inside the hair fibre for a natural yet distinctly modern finish with remarkable neutralising capability. The innovative ammonia-free formula operates on an acidic pH that respects your hair's natural structure, conditioning while closing the cuticles for healthier-looking results with three times more shine than untreated hair.
The premium gel-crème texture ensures easy mixing, seamless application and effortless rinsing for salon-quality results at home. L'Oreal Professionnel has formulated this specialised shade with up to 92% natural origin ingredients without compromising performance or neutralising capability. Light Mat Ash Brown (5.71) delivers true-to-tone colour with precise calibration of ash-matte pigments to create a contemporary look that counteracts unwanted warmth while maintaining natural-looking dimension. This demi-permanent formula is particularly effective for neutralising brassy tones in brown hair, refreshing faded cool shades, or creating modern matte dimension on natural or coloured hair.
What distinguishes the Dia Color Demi Permanent Gloss system is its perfect balance between effective neutralisation and gentle hair care benefits. This ammonia-free formula with shea butter improves hair's overall condition while delivering precise matte colour results that appear sophisticated rather than flat or dull. The ash-matte pigments provide effective neutralisation without creating artificially harsh results, maintaining a contemporary finish with natural movement. Each 60ml tube provides sufficient product for a full application when mixed with the recommended Dia Activateur, with the colour gradually fading over approximately six weeks without harsh demarcation lines. Whether neutralising unwanted warmth or creating a modern matte finish, this shade has been precisely formulated to deliver professional-quality results with minimal commitment. Combining professional neutralising performance with hair-enhancing conditioning benefits, this premium demi-permanent matte formula delivers salon-worthy sophisticated results with contemporary appeal.
Key Features:
- Delivers up to 6 weeks of sophisticated matte colour with precisely calibrated ash pigments for contemporary neutralising results.
- Ammonia-free formula with acidic technology balances the hair and closes cuticles for healthier-looking results with 3x more shine.
- Contains advanced Melanin Gap Filler Technology for natural yet distinctly modern finish (Light Mat Ash Brown 5.71 combines ash and iridescent tones for superior neutralisation).
- Provides up to 70% grey coverage with cool-toned results that appear sophisticated rather than flat or harsh.
- Features up to 92% natural origin ingredients without compromising on neutralising effectiveness.
- Can be intermixed with other Dia Color shades for unlimited personalised cool-toned combinations or used alone for distinctive modern matte results.
Safety Information:
Contains ingredients that may cause allergic reactions; always perform a patch test 48 hours before application and avoid contact with eyes. Please review all product information before use.
Ideal for:
Perfect for those seeking sophisticated matte-toned colour, neutralising brassy tones in brown hair, creating contemporary cool dimension, or achieving up to 70% grey coverage with modern matte results. Ideal for clients wanting a distinctive cool-toned finish with gentle processing and conditioning benefits.
How to use:
Mix in a 1:1.5 ratio - combine one 60ml tube with 75ml of Dia Activateur 6 vol. (1.8%) or 9 vol. (2.7%). Apply to dry hair wearing gloves and develop for up to 20 minutes before rinsing thoroughly; for maximum neutralisation of warm tones, allow full development time.
Ingredients:
Aqua / Water / Eau, Cetearyl Alcohol, Ethanolamine, Glycerin, Propanediol, Butyrospermum Parkii Butter / Shea Butter, Oleic Acid, Oleyl Alcohol, Toluene-2,5-Diamine, Coco-Glucoside, M-Aminophenol, Hydroxybenzomorpholine, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Sodium Metabisulfite, 2,4-Diaminophenoxyethanol Hcl, Parfum / Fragrance, Hydroxyethyl-3,4-Methylenedioxyaniline Hcl, Ascorbic Acid, Tetrasodium Glutamate Diacetate, Xanthan Gum, Thioglycerin, Sodium Hyaluronate, Citric Acid
Product Details:
- Volume: 60ml (2.03 fl oz)
- Available Shades: 5.71 Light Mat Ash Brown
- Processing Time: Up to 20 minutes
- Longevity: Up to 6 weeks depending on hair type
- Grey Coverage: Up to 70%
- Format: Gel-crème texture in tube
- Mixing Ratio: 1:1.5 (60ml colour to 75ml developer)
- Developer Required: Dia Activateur 6 vol. (1.8%) or 9 vol. (2.7%) - sold separately
- pH Level: Acidic formula
- Natural Origin Ingredients: Up to 92% (minimum 84%)
- Key Technology: Melanin Gap Filler Technology with ash-matte pigments
- Benefits: Neutralising action, contemporary finish, enhanced shine, improved condition
- Ammonia Free: Yes
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