Loreal Professionnel - Dia Color Demi Permanent Gloss Hair Colour Red Series 60ml
Unleash captivating red dimension with this premium collection of red-toned demi-permanent colours designed to deliver head-turning vibrancy with sophisticated depth. The Red Series features carefully calibrated red pigments creating striking results ranging from the subtle richness of Light Mahogany Brown (5.5) to the bold statement of Dark Intense Red Blonde (6.60), with the complex dimension of Red Iridescent Brown (4.62) offering unique multi-tonal reflects. Advanced Melanin Gap Filler Technology reinjects colour inside the hair fibre for a natural, dimensional finish with remarkable red intensity that appears significantly more refined than typical temporary colour results. The innovative ammonia-free formula operates on an acidic pH that respects your hair's natural structure, conditioning while closing the cuticles for healthier-looking results with three times more shine than untreated hair.
The premium gel-crème texture ensures easy mixing, seamless application and effortless rinsing for salon-quality results at home. L'Oreal Professionnel has formulated this range with up to 92% natural origin ingredients without compromising performance or intensity. Each shade delivers true-to-tone colour with precise calibration—from the sophisticated warmth of Light Mahogany Brown (5.5) to the vibrant statement of Dark Intense Red Blonde (6.60), with Red Iridescent Brown (4.62) offering unique violet-red reflects for enhanced depth. These demi-permanent formulas are particularly effective for creating fashion-forward red statements, refreshing faded red shades, or adding rich dimension to natural or coloured hair.
What distinguishes the Dia Color Demi Permanent Gloss system is its perfect balance between vibrant red delivery and gentle hair care benefits. This ammonia-free formula with shea butter improves hair's overall condition while delivering precise red colour results that complement a wide range of skin tones. The red pigments provide effective vibrancy without creating artificially flat results, maintaining sophisticated dimension and natural movement. Each 60ml tube provides sufficient product for a full application when mixed with the recommended Dia Activateur, with the colour gradually fading over approximately six weeks without harsh demarcation lines. Whether creating subtle red enhancement or bold statement transformation, each shade has been precisely formulated to deliver professional-quality results with minimal commitment. Combining professional colour performance with hair-enhancing conditioning benefits, this premium demi-permanent system delivers salon-worthy vibrant red results with maximum light-reflecting brilliance.
Key Features:
- Delivers up to 6 weeks of vibrant, multi-dimensional red colour with precisely calibrated pigments (Dark Intense Red Blonde 6.60 offers the boldest red statement in the series).
- Ammonia-free formula with acidic technology balances the hair and closes cuticles for healthier-looking results with 3x more shine.
- Contains advanced Melanin Gap Filler Technology for natural, dimensional finish (Red Iridescent Brown 4.62 provides unique violet-red reflects for enhanced depth).
- Provides up to 70% grey coverage with rich red-toned results that appear professionally crafted rather than artificially flat.
- Features up to 92% natural origin ingredients without compromising on colour vibrancy or dimension.
- All shades are completely intermixable for unlimited personalised red-toned combinations (Light Mahogany Brown 5.5 creates subtle red-brown dimension when used alone or mixed with other shades).
Safety Information:
Contains ingredients that may cause allergic reactions; always perform a patch test 48 hours before application and avoid contact with eyes. Please review all product information before use.
Ideal for:
Perfect for those seeking vibrant red colour, refreshing faded red tones, creating fashion-forward statements, or achieving sophisticated mahogany dimension with up to 70% grey coverage. Ideal for clients wanting a red colour statement with gentle processing and conditioning benefits.
How to use:
Mix in a 1:1.5 ratio - combine one 60ml tube with 75ml of Dia Activateur 6 vol. (1.8%) or 9 vol. (2.7%). Apply to dry hair wearing gloves and develop for up to 20 minutes before rinsing thoroughly; for maximum red vibrancy, allow full development time.
Ingredients:
Aqua / Water / Eau, Cetearyl Alcohol, Ethanolamine, Glycerin, Propanediol, Butyrospermum Parkii Butter / Shea Butter, Oleic Acid, Oleyl Alcohol, Toluene-2,5-Diamine, Coco-Glucoside, M-Aminophenol, Hydroxybenzomorpholine, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Sodium Metabisulfite, 2,4-Diaminophenoxyethanol Hcl, Parfum / Fragrance, Hydroxyethyl-3,4-Methylenedioxyaniline Hcl, Ascorbic Acid, Tetrasodium Glutamate Diacetate, Xanthan Gum, Thioglycerin, Sodium Hyaluronate, Citric Acid
Product Details:
- Volume: 60ml (2.03 fl oz)
- Available Shades: 4.62 Red Iridescent Brown, 5.5 Light Mahogany Brown, 6.60 Dark Intense Red Blonde
- Processing Time: Up to 20 minutes
- Longevity: Up to 6 weeks depending on hair type
- Grey Coverage: Up to 70%
- Format: Gel-crème texture in tube
- Mixing Ratio: 1:1.5 (60ml colour to 75ml developer)
- Developer Required: Dia Activateur 6 vol. (1.8%) or 9 vol. (2.7%) - sold separately
- pH Level: Acidic formula
- Natural Origin Ingredients: Up to 92% (minimum 84%)
- Key Technology: Melanin Gap Filler Technology with red pigments
- Benefits: Vibrant red colour, enhanced shine, improved condition
- Ammonia Free: Yes
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