Transform your hair colouring routine with this innovative time-saving permanent colour that delivers professional results in a fraction of the traditional processing time. Wella Color Xpress represents a breakthrough in hair colour technology, featuring revolutionary ControlX Technology that pulls dyes together quickly like a magnet, allowing colour to form rapidly whilst preventing over-processing for reliable, consistent results in just 10 minutes. Available in nine versatile shades from 10/ Lightest Blonde to 2/ Black, this comprehensive range provides complete coverage solutions for all base colours whilst maintaining hair health and shine. The advanced formula delivers up to 100% grey coverage with predictable, long-lasting results that won't fade unevenly, making it particularly valuable for time-sensitive clients or salon professionals looking to maximise their appointment schedule. With its rapid development time and exceptional consistency, this innovative colour system transforms root touch-ups from time-consuming necessities into quick, convenient services without compromising on quality or coverage.
What sets this express colour system apart from traditional permanent colours is its game-changing development technology that achieves in 10 minutes what typically takes 30-45 minutes, without sacrificing quality or longevity. The sophisticated formula includes an exclusive built-in Metal Purifier that traps metal particles present in the hair, preventing them from interfering with colour development and ensuring consistently predictable results across different hair types and conditions. The curated selection of nine essential shades covers the full spectrum of needs, from the lightest pure blonde (10/) to the richest black (2/), with specialised options like Medium Blonde Ash (7/1) for neutralising unwanted warmth. Each shade delivers dimensional results rather than flat, single-tone colour, creating natural-looking depth even with such rapid processing. Professional colourists particularly value the formula's versatility—it can be applied using either brush and bowl or bottle techniques, adapting to individual preferences and styling approaches without altering the exceptional 10-minute development time.
Each 60ml tube contains enough product for multiple root touch-up applications or a complete colour service on shorter hair, providing excellent value for both salon professionals and clients managing their colour between appointments. The premium cream formula offers superior control during application with a non-drip consistency that stays precisely where placed, minimising mess and ensuring even coverage along the hairline and parting. Beyond its remarkable technical performance, this product demonstrates Wella's commitment to conscious beauty with its 100% vegan formula that delivers professional results without animal-derived ingredients. The environmentally-friendly packaging features tubes made from 100% recycled materials and fully recyclable carton boxes, reducing environmental impact without compromising product integrity or shelf life. The inclusion of ME+ technology represents a significant advancement in colour safety, reducing the risk of developing new allergies to hair colour whilst maintaining exceptional performance and coverage. With its perfect combination of time efficiency, reliable coverage, and conscious formulation, this revolutionary express colour system transforms the traditional colouring experience for both professionals and clients, delivering salon-quality permanent results in just 10 minutes without compromising on quality, longevity, or hair condition.
Key Features:
- Features revolutionary ControlX Technology that pulls dyes together quickly like a magnet, accelerating colour formation while preventing over-processing.
- Delivers up to 100% grey coverage in just 10 minutes, saving valuable time without compromising on quality or longevity of results.
- Includes exclusive built-in Metal Purifier that traps metal particles in the hair, ensuring consistently predictable results across different hair types and conditions.
- Available in nine versatile shades from lightest blonde to black, providing complete coverage solutions for all base colours (7/1 Medium Blonde Ash specifically neutralises unwanted warmth).
- 100% vegan formula demonstrates commitment to conscious beauty without compromising professional performance.
- Packaged in environmentally-friendly tubes made from 100% recycled materials with fully recyclable carton boxes.
Safety Information:
Contains colour ingredients that may cause allergic reactions; always perform a patch test 48 hours before application even if you have used hair colour previously. Please review all product information and follow professional guidelines for safe application.
Ideal for:
Perfect for time-conscious clients seeking professional permanent colour results without the traditional 30-45 minute processing time. Ideal for salon professionals looking to maximise appointment schedules, welcome walk-in clients, or offer express root touch-up services between full colour appointments.
How to use:
Mix in a 1:1 ratio (1 part Color Xpress + 1 part Welloxon Perfect developer) in a non-metallic bowl or applicator bottle. Apply to dry, unwashed hair focusing on roots or areas requiring coverage, process for exactly 10 minutes (no longer), then emulsify, rinse thoroughly and follow with appropriate aftercare.
Ingredients:
Aqua/Water/Eau, Propylene Glycol, Cetearyl Alcohol, Ammonium Carbonate, Glycine, Sodium Hydroxide, 2-Methoxymethyl-p-Phenylenediamine, Dicetyl Phosphate, Ceteth-10 Phosphate, Hydroxyethyl-3,4-Methylenedioxyaniline HCl, Steareth-200, Resorcinol, 2,4-Diaminophenoxyethanol HCl, Sodium Sulfite, 2-Methylresorcinol, Ascorbic Acid, Parfum/Fragrance, 4-Amino-2-Hydroxytoluene, Trisodium Ethylenediamine Disuccinate, Xanthan Gum, Disodium EDTA
Product Details:
- Available Shades: 10/ Lightest Blonde, 9/ Very Light Blonde, 8/ Light Blonde, 7/ Medium Blonde, 7/1 Medium Blonde Ash, 6/ Dark Blonde, 5/ Light Brown, 4/ Medium Brown, 2/ Black
- Size: 60ml (2.03 fl oz) tube
- Mixing Ratio: 1:1 with Welloxon Perfect developer
- Processing Time: 10 minutes only
- Grey Coverage: Up to 100%
- Key Technology: ControlX Technology, ME+ molecule, built-in Metal Purifier
- Developer Required: Welloxon Perfect (sold separately)
- Application Method: Suitable for brush and bowl or bottle application
- Formula: Vegan
- Packaging: 100% recycled tube, fully recyclable carton box
- Format: Cream
- Suitable For: Professional use, express root touch-ups, complete colour services
Please note that whilst we take every care to ensure that the product information displayed on our website is accurate, cosmetic and hair product formulations are subject to regular or occasional change.
This may affect allergen information therefore you should always check product labels and not rely solely on the information presented here.
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