Wella Professionals - EIMI Rugged Texture Hair Paste 75ml
Wella Professionals EIMI Rugged Texture Hair Paste delivers professional-grade styling versatility with its unique matte-finish formula that creates instant texture and definition for effortlessly dishevelled looks. This sophisticated 75ml styling paste features a workable consistency that allows for precise texture creation and effortless styling adjustment, providing powerful hold that maintains style integrity whilst allowing for creative manipulation. Unlike conventional pastes that can feel heavy or greasy, this intelligent formulation gives you the freedom to create deliberately undone, tousled effects without weighing hair down or creating an artificial appearance. The matte finish adds a contemporary dimension to your style, creating natural-looking texture that enhances hair's structure without the shine that can sometimes make styled hair look artificial or product-heavy.
What distinguishes EIMI Rugged Texture from standard styling products is its multifunctional approach that combines powerful texturising capabilities with essential conditioning benefits in a remarkably versatile formula. The professional-grade paste creates a transformative styling experience that not only delivers the desired tousled effect but also nourishes hair with its conditioning complex—addressing both immediate styling needs and hair condition in a single, versatile product. The paste-wax hybrid texture provides exceptional control for creating defined, piece-y styles with a natural-looking finish that maintains its effect throughout the day. Its remarkable versatility makes it perfect for creating everything from subtle texture to dramatically dishevelled beach effects, working beautifully on various hair lengths and types—though it's particularly effective on short to medium styles where texture and definition are key. Whether creating deliberately undone looks, adding separation to short cuts, or achieving that coveted "day at the beach" texture, this sophisticated styling product helps you achieve professional results with exceptional ease and a distinctively contemporary, low-maintenance finish.
Key Features:
- Features a unique matte-finish formula that creates instant texture and definition without shine or greasiness.
- Provides powerful yet reworkable hold that maintains style integrity whilst allowing for creative adjustment.
- Creates deliberate, tousled texture that mimics the natural, beachy effect of salt water and sun exposure.
- Contains a nourishing complex that conditions and softens hair whilst providing powerful styling benefits.
- Delivers a lightweight feel despite its strong hold capabilities, preventing the heavy, product-laden sensation.
- Works exceptionally well on various hair types, including thick, coarse hair that typically resists styling products.
Safety Information:
Contains fragrance ingredients which may cause sensitivity in some individuals; avoid contact with eyes and discontinue use if irritation occurs. Please review all ingredients before use.
Ideal for:
Perfect for individuals seeking instant texture and definition with a contemporary, matte finish. Especially beneficial for creating deliberately undone, tousled styles, enhancing natural texture, or achieving that coveted "beach hair" effect without the damage caused by actual salt and sun.
How to use:
Warm a small amount (approximately pea-sized for short hair, hazelnut-sized for medium-long hair) between palms until product softens, then work through dry hair, focusing on mid-lengths and ends for all-over texture or just the ends for subtle definition. For maximum texture and separation, use fingertips to twist and piece sections after application.
Ingredients:
Aqua/Water/Eau, Ceresin, Petrolatum, Copernicia Cerifera Cera (Carnauba Wax), PVP, Cetyl Alcohol, Cetearyl Alcohol, Ceteareth-25, Paraffinum Liquidum (Mineral Oil), Dicaprylyl Maleate, Phenoxyethanol, Carbomer, Caramel, Aminomethyl Propanol, Panthenol, Parfum/Fragrance, Methylparaben, Propylparaben, Limonene, Ethylhexyl Methoxycinnamate (UV Filter), Disodium EDTA, Linalool, Citral, Eugenol, CI 42053 (Green 3)
Product Details:
- Size: 75ml (2.53 fl oz) professional styling paste
- Format: Matte-finish texturising paste
- Hold Level: Strong yet reworkable hold
- Primary Benefits: Instant texture, matte definition, conditioning care
- Formula Type: Paste-wax hybrid texture
- Finish Type: Matte, natural-looking finish without shine
- Hair Types: Suitable for all hair types, especially effective on thick hair
- Hair Lengths: Ideal for short to medium styles, can be used on longer hair for ends-only texturing
- Key Ingredients: Carnauba Wax, Panthenol (Pro-Vitamin B5), conditioning complex
- Professional Collection: Part of the EIMI styling range by Wella Professionals
- Application: Applied to dry hair for instant styling effects
- Texture Level: High definition and separation for tousled effects
- Shine Level: Matte, no-shine finish
- Packaging: Professional jar for easy access
- Consistency: Firm paste that softens with heat from hands
- Fragrance: Pleasant, subtle masculine scent
- UV Protection: Contains UV filtering ingredients to help prevent sun damage
- Reworkability: High level of styling adjustment throughout wear
- Shelf Life: 12 months after opening
- Storage: Store in cool, dry place with lid tightly sealed
Please note that whilst we take every care to ensure that the product information displayed on our website is accurate, cosmetic and hair product formulations are subject to regular or occasional change.
This may affect allergen information therefore you should always check product labels and not rely solely on the information presented here.
There may be errors and changes in the measurements of the images with sizing charts. For products where you are unsure of the product sizes, please contact us before ordering.
This information is supplied for personal use only. It may not be reproduced in any way whatsoever without the prior consent of Esonpro.com (Eson Direct UK Limited) nor without due acknowledgement.
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Wella Professionals - EIMI Rugged Texture Hair Paste 75ml
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