Wella Professionals - EIMI Shape Shift Moulding Gum 150ml
Wella Professionals EIMI Shape Shift Moulding Gum delivers professional-grade styling versatility with its unique elastic formula that allows for endless creativity and effortless style adjustment. This sophisticated 150ml styling gum features a remarkable blend of pliable polymers that provides just the right balance of hold and flexibility, allowing for precise style creation with the freedom to rework and reshape throughout the day. Unlike conventional styling products that set rigidly or lose their effectiveness when manipulated, this intelligent formulation gives you the freedom to create, adjust and perfect your style without compromising on the finished result. The glossy finish adds a polished dimension to your style, creating a sophisticated lustre that enhances hair's natural beauty without looking artificially shiny or product-heavy.
What distinguishes EIMI Shape Shift from standard styling products is its multidimensional approach that combines flexible hold with essential protection benefits and versatile styling options. The professional-grade formula creates a transformative styling experience that not only maintains your desired shape but also shields hair from damaging UV rays—addressing both immediate styling needs and long-term hair protection in a single, versatile product. The elastic, gum-like texture provides exceptional control for creating defined, polished styles with a glossy finish that catches the light beautifully throughout the day. Its remarkable versatility makes it perfect for creating everything from sleek, structured looks to deliberately tousled, textured styles, working beautifully on various hair lengths and types—making it an essential styling product for both men and women seeking professional results. Whether creating sleek definition, piece-y separation, or controlled texture, this sophisticated styling gum helps you achieve professional results with exceptional ease and a distinctively glossy, polished finish.
Key Features:
- Features a unique elastic formula that allows for endless style creation and adjustment throughout the day.
- Provides flexible hold that maintains style integrity whilst allowing for reworking and reshaping as needed.
- Creates a glossy finish that enhances hair's natural beauty with sophisticated shine.
- Contains UV protection technology that helps shield hair from sun damage and colour fading.
- Delivers a remarkable balance between hold and flexibility for versatile styling options.
- Works exceptionally well on various hair types and lengths, making it a versatile styling essential.
Safety Information:
Contains fragrance ingredients and preservatives which may cause sensitivity in some individuals; avoid contact with eyes and discontinue use if irritation occurs. Please review all ingredients before use.
Ideal for:
Perfect for individuals seeking versatile styling control with the ability to rework and reshape throughout the day. Especially beneficial for creating polished, defined styles with a glossy finish, or achieving controlled texture with the freedom to adjust as needed.
How to use:
Rub a small amount (approximately pea-sized for short hair, hazelnut-sized for medium-long hair) between palms until product softens, then work through dry hair, focusing on creating your desired style. For sleek, defined looks, use flat palms to smooth; for texture and separation, use fingertips to twist and piece sections.
Ingredients:
Aqua/Water/Eau, Ceresin, Petrolatum, Copernicia Cerifera Cera (Carnauba Wax), PVP, Cetearyl Alcohol, Ceteareth-25, Cetyl Alcohol, Dicaprylyl Maleate, Paraffinium Liquidum (Mineral Oil), Phenoxyethanol, Carbomer, Caramel, Aminomethyl Propanol, Panthenol, Parfum/Fragrance, Methylparaben, Propylparaben, Limonene, Ethylhexyl Methoxycinnamate (UV Filter), Disodium EDTA, Linalool, Eugenol, Citral, CI 42053 (Green 3)
Product Details:
- Size: 150ml (5.07 fl oz) professional styling gum
- Format: Elastic moulding gum with glossy finish
- Hold Level: Flexible, reworkable hold (Level 2)
- Primary Benefits: Style versatility, glossy finish, UV protection
- Formula Type: Elastic, gum-like texture
- Finish Type: Glossy, polished finish
- Hair Types: Suitable for all hair types
- Hair Lengths: Versatile for short, medium and long styles
- Key Ingredients: Carnauba Wax, Panthenol (Pro-Vitamin B5), UV filter
- Professional Collection: Part of the EIMI styling range by Wella Professionals
- Application: Applied to dry hair for styling effects
- Texture Level: Adaptable from sleek definition to controlled texture
- Shine Level: High, glossy finish
- Packaging: Professional round container for easy access
- Consistency: Elastic gum that stretches between fingers when warmed
- Fragrance: Pleasant, subtle scent
- UV Protection: Contains UV filtering ingredients to help prevent sun damage
- Reworkability: Exceptionally high level of styling adjustment throughout wear
- Shelf Life: 12 months after opening
- Storage: Store in cool, dry place with lid tightly sealed
Please note that whilst we take every care to ensure that the product information displayed on our website is accurate, cosmetic and hair product formulations are subject to regular or occasional change.
This may affect allergen information therefore you should always check product labels and not rely solely on the information presented here.
There may be errors and changes in the measurements of the images with sizing charts. For products where you are unsure of the product sizes, please contact us before ordering.
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